Peter Cooke's profile

Giancarlo Stanton (COPY)

This is the first of four spots launching SixStar Supplements. The campaign "Greatness is Earned." showcased 4 athletes, Giancarlo Stanton, Russell Westbrook, Candice Parker and Rob Gronkowski. I served as both Creative Director and Film Director on the Campaign.
This 30 second teaser was launched on social media and garnered 10,000 hits in the first 24 hours.
This full 60-second spot introduced the tagline, "Greatness is Earned". The campaign communicated to consumers that talent is not enough, and that all great athletes continually push themselves to be better.
As a Film Director it was great working with such a great crew.
Giancarlo Stanton (COPY)
Published:

Giancarlo Stanton (COPY)

Published: